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    <loc>https://www.caryhulbertux.com/home</loc>
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    <lastmod>2025-05-24</lastmod>
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  <url>
    <loc>https://www.caryhulbertux.com/mtalk-case-study</loc>
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    <lastmod>2022-06-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/2c41849e-0905-4ecc-a08d-843d9cb434de/MTAlk+v+3_pink.jpg</image:loc>
      <image:title>MTAlk Case Study</image:title>
      <image:caption>MTAlk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/d5f26377-9c2d-4ce0-a5ae-778ad292e367/Screen+Shot+2022-03-22+at+10.49.22+AM.png</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/379e3f6e-c7f5-40cc-8798-f09c21417510/1.jpg</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/056ac7ff-6278-4ca0-89dc-9b051854b033/Screen+Shot+2022-03-16+at+3.41.14+PM.png</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Left: Companies main form of internal communication showing Slack, Zoom and Teams to be industry standards. Right: Devices primarily used for communicating with co-workers at work, which shows a variety of devices such as laptop, cell, desktop and desk phone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/58b718e1-6483-4e37-a58e-8be85cd4662d/Screen+Shot+2022-03-21+at+11.05.50+AM.png</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>The features that MTAlk offers in comparison to competitors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/e1158514-f9f0-4ea6-b73a-b7573d6dc72d/2.jpg</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/4a636104-09b5-4b72-ba00-6e96f566bbd1/Screen+Shot+2022-03-16+at+11.16.21+AM.png</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Based on our interviews we organized our Affinity Map into sections including, security, location, software, work devices, who they internally communicate with and how they internally communicate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/784ba8e8-d988-4487-90ea-1080b06015ba/Slide+16_9+-+1.jpg</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Primary persona, Hank McCoy: Union Guy “I’m not the most tech savvy person”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/ac48796c-74f6-48c9-b2fb-4f0a9ca5db71/Slide+16_9+-+2.jpg</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Secondary Persona, Remy LeBeau: Corporate Guy “Work life separation is super important to me”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/15769138-bdc4-44fc-b4fc-ccb36ac4d40f/Screen+Shot+2022-03-16+at+11.14.20+AM.png</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/40bff83e-5508-4f81-9e25-dcaadef3f128/3.jpg</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/b1a83e58-2a66-477b-9ee5-5a79d3c067e2/IMG_6903.PNG</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>My original sketch for what the app might look like which featured a customizable home page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/a173921e-1bd5-4438-b501-3a60d2d3ef2d/MYRA+draft.jpg</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Original sketch of the MYRA (My Recognition Assistant) flow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/942bdb83-5199-40aa-912b-913b9e25d469/Screen+Shot+2022-03-16+at+3.47.29+PM.png</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>After a few iterations, we settles on this home page sketch which features components from everyone ideas that we voted on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/67bb7583-73ed-489e-83f3-6280fc3bcc19/4.jpg</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/ccbe46b8-4ada-4a3c-a12a-001592c7991a/Screen+Shot+2022-03-16+at+3.47.44+PM.png</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Lo-Fi Figma wireframes. Left: Home page with MYRA notification. Center: Homepage after MYRA is set up and the user has activated it with a voice command. Right: Our Radio feature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/20cd97ec-1109-4f42-b46e-c31aaf31ae28/Screen+Shot+2022-03-17+at+1.49.33+PM.png</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>User flows for our two special features, the radio and the user flow I made, MYRA (MY Recognition Assistant).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/2cd86173-f4f9-44f9-848d-af2983c9af00/Screen+Shot+2022-03-17+at+1.56.40+PM.png</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/41cfaf2f-eb2f-4852-b3d2-c789aece295a/Screen+Shot+2022-03-17+at+1.27.45+PM.png</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>MTAlk’s design system showcasing components and imagery created and complied by our Interactions Leads Linda and Brenda.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/c65aef1c-5688-425b-99f6-c6f2acc4b508/5.jpg</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/804d408a-8033-48eb-97c9-f9d9ef37be23/MTAlk_simple.jpg</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Several hi-fidelity screens from MTAlk our communications app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/5b0bdacd-8fd1-4b3b-af8a-7377cc8777c6/6.jpg</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/dfd78552-9384-467a-8463-a3a4fa0e53a9/Screen+Shot+2022-03-17+at+2.49.35+PM.png</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/fc8b836a-4030-4363-a4d3-21fa9b20f148/Screen+Shot+2022-03-17+at+1.29.08+PM.png</image:loc>
      <image:title>MTAlk Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.caryhulbertux.com/alexandria-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/13548606-8d22-46d2-a935-857d185bd8e7/6.jpg</image:loc>
      <image:title>Alexandria Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/db921da4-e052-458c-b5f3-1f3bcb60ac9c/Competitive+_+Comparative++-+Sheet1+copy.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Comparative and competitive analysis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/5febe35a-4437-4edd-98ab-e65f75e4a9af/How+do+you+search+for+art%3F+Check+all+that+apply.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>How do you search for art? Check all that apply.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/a19106a5-a2d2-4df8-bf47-783e9c183608/How+do+you+typically+shop+for+art%3F+.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>How do you typically shop for art?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/b2401baa-f12b-429c-b194-fc508d676a03/Screen+Shot+2022-05-06+at+11.50.21+AM.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/6ca19aa9-e495-427e-b68a-c34c1ab36d92/Screen+Shot+2022-06-05+at+6.57.13+PM.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Affinity Maps</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/6876a37b-30a0-40ce-af2c-6d692a1762cc/Screen+Shot+2022-06-05+at+6.57.45+PM.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/575179ed-2956-44bd-8c0b-741ed2c38414/Cecilia-Persona1.jpg</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Primary Persona</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/d5e3d0de-bedb-4cee-b5b8-2aed6bc33012/Hope-Persona2.jpg</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Secondary persona</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/57daec07-428b-4f32-acdf-5a346e6d02c9/HMW.jpg</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>How might we statements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/34affaf2-3d84-49aa-a591-704ba2d550a7/Low+and.+High.jpg</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Priority Matrix</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/aa188733-3a2f-44cb-8211-e6275feb91c6/Artist+logging+in+and+uploading+new+artwork.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>My user flow for an artist logging in and uploading new work</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/6fd2ef69-4629-41ef-bb21-053ab63fcd31/cary_landing+page.jpg</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/a5dc3a4f-1eef-4997-b641-1310ecb953d5/cary_collector+onboarding.jpg</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>collector onboarding</image:caption>
    </image:image>
    <image:image>
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      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Artist onbording</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/2e7ce0fe-214c-4abd-957a-e56d1e1c5c78/cary_artist.+page+to+viewer.jpg</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Artist page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/654de1eb-4378-4b22-95bb-dcf89424a31e/artist+onboarding_+with+profile+pic+Cary.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/cb6eb473-6ea8-4014-9e5a-d9464aa9cd57/Artist+profile_Cary.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/61fd6249-a629-42d7-9b57-a7516f485ab9/ABtesting.jpg</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/ae58457b-3266-495e-bd65-62d97e04deb0/Style+Sheet1.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/a3dc87ad-dd0a-4dcf-9292-1e4fdfe951bc/Style+Sheet+-+2.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/7baa51b9-32e7-4313-93f0-9e6833c8725f/Hope_Onboarding_Blank_Cary.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/e96246c8-2d08-4281-b5c3-c23effd57529/Hope_Profile_LandingPG_Cary.jpg</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/2f493fcb-cf07-488e-aaaa-266f24742e17/Hope_Work+of+Art_Cary.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/f8b14570-3fe9-403b-ba55-a7d9f0fab10e/Usabiity+testing+people.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/5c9d124c-98c3-4788-a4a6-9461f71ce2c5/Usability+testing+I.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Round I of usability testing</image:caption>
    </image:image>
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      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Round II of usability testing</image:caption>
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      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Users appreciated a more interactive and on brand landing page to help them understand and engage with the platform.</image:caption>
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      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Changing “Get started” to “Begin Quiz” which is much more straightforward forward.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/a9b35cec-4ea0-4d99-bf63-fb2ffa9a86f7/UPDATED+USER+TEST+RESULTS.png</image:loc>
      <image:title>Alexandria Case Study - Make it stand out</image:title>
      <image:caption>Removing the confusing second search bar.</image:caption>
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      <image:title>Precycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Precycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Precycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622d123504d79b4d024c5502/4ec394dd-509b-46ec-9328-88dab02c397f/UX+compare_compet+-+Featured+Inventory+copy.jpg</image:loc>
      <image:title>Precycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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